The Impact of Google Page Rank and Freshness Update to Online Businesses

There have been a lot of changes since the start of November. First, Google Freshness update was rolled up to give more valuable search results. It favors the fresher content over the outdated ones though it was explained to be case to case basis. Since there are different types of information needed, each search made requires a different degree of freshness. Google algorithm is so complex that being specific about it is difficult. For now, the most practical thing to do is to keep updating your websites or blogs.

Next comes the most recent Page Rank update. Have you checked your latest PR? If you’re serious about blogging and making money from it, then you should. Sometimes, your online income is dependent with your site ranking. You can make more money from your blogs if it has higher PR and receiving higher amount of traffic. With these two major changes, can you cope with the tough competition online?

Of course it can impact your online earnings and attitude toward blogging. If your new PR is higher than before, then it may mean bigger profit. If not, then it could lead to loss of some clients and the decrease in the number of customers. In terms of SERP ranking, 35% of the searches will be affected with the Caffeine web indexing system from Google. You may want to check your keyword rankings and review your SEO strategies.

If you want to gain higher PR, you should employ effective link building techniques. For search engine result pages, you must employ another technique. Scraped contents and link baits are easily captured by Google so you must be wary of your SEO practices. A lot of people claimed that their search engine optimization tips and tricks are the best, but you can only determine it after getting a good result. And of course, you don’t want to waste your time and effort. If you want to achieve more, you must carefully plan your course of action. You can’t do everything all at one so consider doing everything in moderation.

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